Developing a Communication Strategy for a Research Institute

Bill Pollak
Anne Humphreys

For an organization with a broad mission to improve the state of the practice in a domain, effective communication is essential. Our team developed a communication strategy for creating clear and consistent messages and for making the best use of resources for communication work. Our communication strategy defines products and internal processes for optimizing communication with our most important stakeholders, organizational decision makers in the software engineering community.

Contents
Background
Communication and technology transfer
How is a communication strategy different from a strategic plan?
The process
Decisions about scope
The result
Lessons learned
References

© 2009 Carnegie Mellon University