SEPG North America 2010

March 22-25, 2010 | Savannah, Georgia

SEPG North America 2010 Speakers

Speakers at SEPG North America 2010: Please view this downloadable PDF for all pertinent information related to your involvement with the conference from registration to presentation information. Log into the Speaker Resource Center,, throughout the remainder of the pre-conference planning process to complete your other submissions. 


SEPG North America 2010 Keynotes & Keynote Panel

Sofftek Executive Agustin De La Maza

Agustin DelaMaza

Agustin De La Maza, director of Softtek's Global Application Development Practice, leads the organization's software process improvement and innovative initiatives across Softtek's nine global delivery centers. Under his direction, Softtek has undertaken the adoption and implementation of the SEI's Team Software Process (TSP) for outsourced application development projects, the use of Design for Six Sigma (DFSS) for application architecture and framework design, and the integration of Agile development methods into a high-maturity remote development environment.

"Softtek works to reduce the complexity of IT services management and support the globalization of IT and BPO operations across the globe," De La Maza said. "We have been able to do this by implementation of best practices like the SEI's TSP and CMMI methodologies. I am honored to speak at SEPG North America 2010 and share Softtek's experiences in positioning Mexico as a leader in global nearshore sourcing."

Prior to his current position, De La Maza served as director of Softtek's Global Delivery Center in Mexico City, leading a team of 600 software engineers providing application development, maintenance, and support services to several Fortune 50 corporations. During his leadership, the Mexico City center was assessed as CMMI Level 5 and started the TSP implementation for several medium- and large-sized application development projects, achieving significant improvements to defect density and on-time delivery metrics.

"Softtek has been a pioneer in Mexico in the adoption and use of TSP," said Anita Carleton, acting director of the Software Engineering Process Management Program at the SEI. "TSP can help organizations—like Softtek—build self-directed teams that produce quality software products defect-free and on schedule. We are pleased that they will be sharing their story with our conference attendees."

During his 19-year career at Softtek, De La Maza has also served as chief solutions architect, senior program manager, Software Engineering Process Group corporate director, Six Sigma project champion and Black Belt, senior consultant for software engineering process definition and implementation, and CASE tools development leader.

De La Maza graduated summa cum laude from Monterrey Institute of Technology with a bachelor's degree in computer systems engineering. He has also specialized in software engineering, Six Sigma, IT governance, project management, and ontological business coaching disciplines. He is a frequent speaker at academic, government and industry conferences and forums. 


Anita Carleton, Acting Director of the SEI's Software Engineering Process Management Program

adc_1Anita Carleton is the Acting Director of the Software Engineering Process Management Program at the Software Engineering Institute (SEI), Carnegie Mellon University where she has worked for over 20 years on software process improvement, process measurement, and the Team Software Process. She launched the software measurement initiative at the SEI and served as the manager of the Software Process Measurement Project till 1995. She has co-authored a book entitled Measuring the Software Process: Statistical Process Control for Software Process Improvement published by Addison Wesley in June 1999.

Ms. Carleton received an award from Dr. Barry Boehm, Director, DDR&E Software and Computer Technology office, for her leadership in defining a core set of measures and measurement definition frameworks that served as a basis for collecting well-understood and consistent software data throughout the DoD. This effort was in support of the DoD Software Action Plan Measurement Initiative.

Before joining the SEI, Ms. Carleton held various technical and management positions at GTE Government Systems located in Massachusetts and The Goodyear Technical and Research Center in Ohio. At GTE, Ms. Carleton designed, developed, and tested software for the Minuteman and Peacekeeper Missile Systems. She was also instrumental in initiating a software quality measurement program. At Goodyear, Ms. Carleton was the lead systems modeling and simulation engineer responsible for conducting tire tread wear studies utilizing experimental design techniques, statistical analysis techniques, and finite element analysis.


Linda Northrop, Director of the SEI's Research, Technology, and System Solutions Program

lmnLinda Northrop has more than 35 years of experience in the software development field as a practitioner, researcher, manager, consultant, and educator. She is currently director of the Research, Technology and System Solutions Program at the SEI where she leads the work in architecture-centric engineering, software product lines, system-of-systems practice, and ultra-large-scale systems research. Under her leadership, the SEI has developed software architecture and product line methods that are used worldwide, a series of five highly acclaimed books, and software architecture and software product line curricula that include 11 courses and 6 certificate programs.

Before joining the SEI, she was associated with both the United States Air Force Academy and the State University of New York as professor of computer science, and with both Eastman Kodak and IBM as a software engineer. She is a recipient of the Carnegie Science Award of Excellence for Information Technology and the New York State Chancellor’s Award for Excellence in Teaching. She is a frequently invited speaker and has given keynotes at such conferences as the European Software Engineering Process Group (ESEPG) Conference, the Aspect-Oriented System Development (AOSD) Conference, and the International Conference on Software Engineering (ISCE).

She is coauthor of Software Product Lines: Practices and Patterns and chaired both the first and second international Software Product Line Conferences (SPLC1 and SPLC2). In addition, she is a member of the OOPSLA Steering and the AOSD Steering Committees, the Editorial Board of Transactions on Aspect-Oriented Software Development, the Clemson University Computer Science Industrial Advisory Board, The GSAW Organizing Committee, the ACM, and the IEEE Computer Society, and from 1993-2000 was a computer science accreditation commissioner.


Keynote Panel: Process Improvement on a Regional Scale

This panel presents three examplars from Mexico, South Africa, and Malaysia, of regional initiatives who are using productivity and product quality to capture a share of the outsourcing market. These three individuals are driving process improvement at a regional level to try to capture a share of the worldwide outsourcing market. Moderated by Caroline Graettinger, Ph.D., SEPG North America 2010 Technical Chair, this panel of experts will discuss what they're doing, how they're doing it, lessons learned, and then field questions from the audience.

Barry Dwolatzky
Director & CEO
Joburg Centre for Software Engineering (JCSE) at Wits University

Barry Dwolatzky Professor Barry Dwolatzky qualified as an Electrical Engineer at Wits University in 1975. After completing his doctorate at Wits in 1979 he spent 10 years in Britain working on software-related research at the Universities of Manchester (UMIST) and London (Imperial College), and at the GEC-Marconi Research Centre. He worked on a number of large software development projects.

He returned to Wits in 1989 where he educates software engineers and carries out research. Barry’s major passion is to promote the growth and development of the South African software industry. He has been the driving force behind a number of strategic initiatives at Wits. He established a new degree option in Information Engineering within Electrical Engineering at Wits. He developed a course-based Masters programme in Software Engineering, and succeeded in having this registered as a Learnership within the SA Government’s skills development framework. He has also been a major player in setting up the Joburg Centre for Software Engineering (JCSE) at Wits. In 2007 he became Director and CEO of the JCSE.

In 2006 the JCSE, under Barry’s direction, established a partnership with the Software Engineering Institute (SEI) at Carnegie Mellon University in the USA. Over the past 4 years the JCSE has worked with the SEI to “Bring CMMI to South Africa”. A pilot TSP adoption programme was initiated in 2009 by the JCSE in South Africa. Barry is a certified CMMI Instructor and a candidate PSP Instructor.

Prof Dwolatzky has published over 40 research papers in journals and conferences and has supervised 24  MSc students and 4 PhD’s. He consults on IT development issues for South Africa’s power utility, Eskom, and other large organisations. He is also Chair of the SA Chapter of the IEEE Computer Society. In 2005 he was one of 5 finalists for the prestigious Computer Society of South Africa’s “IT Personality of the Year”.

Chief Operating Officer of Multimedia Development Corporation (MDeC)

Ng Wan Peng Picture Ms. Ng Wan Peng is Chief Operating Officer of Multimedia Development Corporation (MDeC). MDeC is a Malaysian Government owned company, responsible for the coordination, promotion and development of Information and Communication Technology (ICT), and selected services in the country.

Ms Ng has more than 20 years’ experience in the ICT field. She has extensive experience in managing large-scale projects, in the areas of Strategic IT Planning, Project Management, Systems Integration, and Methodologies Development.  Ms Ng has consulted for both private and public sector organizations in IT policy and project implementation in government, defense and education sectors in Malaysia and abroad.


Rafael Salazar
Assistant Professor, School of Engineering
“Tecnológico de Monterrey” University

Rafael Salazar Picture Rafael Salazar has more than 20 years of leadership industry experience in Software Engineering and Software Quality. Rafael has been a professor since 2001 at the “Tecnológico de Monterrey” University (, one of the largest private universities in Latin-America. From 2002 to 2006 Rafael coordinated the relationship between Microsoft Research and Tecnológico de Monterrey, and belonged to the Microsoft Research’s Latin-American Faculty Advisory Board, where he served as the secretary of the board. From 2003 to 2006 he was the Head of the Computer Science Department.

Since 2006 he is the director of the Mexican Team Software Process (TSP) Initiative, a joint effort between the Mexican Government, the Mexican Software Industry, and the Academia, led and supported by an strategic alliance between Tecnológico de Monterrey and the SEI. Through his leadership more than 10 Mexican Companies have impemented TSP, and more than 250 Mexican Software Engineers are now “SEI – Certified PSP Developers” (about 65% of all worldwide certified people). He was the first Mexican to become “SEI – Certified PSP Developer”, he is an “SEI – Certified TSP Coach”, and an “SEI - Authorized PSP Instructor”. He is also authorized by the SEI to train PSP Instructors and TSP Coaches, and to observe TSP candidate coaches. Rafael coauthored the SEI technical report “Deploying TSP on a National Scale: An Experience Report from Pilot Projects in Mexico” (CMU/SEI-2009-TR-011).

Prior to his work at Tecnológico de Monterrey, Rafael worked 8 years at Neoris (, one of the largest Latin-American IT consultancy companies. Rafael was one of the founding members of Neoris, and he held leadership roles such as: Director of the ERP unit, Director of Quality and Innovation, and Chief Technology Officer. Rafael led a team of more than 150 software and consultant engineers in the Y2K project for CEMEX, the second largest cement company in the world. Rafael also led the implementation of ISO-9000 at Neoris, and developed and managed the partnership with companies such as Microsoft, Siebel, Ariba, Saba, and I2. Rafael has a Bachelor degree in Computer Engineering and a Master degree in Computer Science from Tecnológico de Monterey.




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All dates are in 2009 unless otherwise stated and are based on 23:59 U.S. Eastern Time.


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