The Structured Intuitive Model for Product Line Economics (SIMPLE)

Software product line practice is an effective strategy for developing families of software-intensive products. Business modeling is a fundamental practice that provides input into a number of decisions that are made by organizations using or considering using the product line strategy. This report presents the Structured Intuitive Model of Product Line Economics (SIMPLE), a general-purpose business model that supports the estimation of the costs and benefits in a product line development organization. The model supports decisions such as whether to use a product line strategy in a specific situation, the specific strategy to apply, and the appropriateness of acquiring or building specific assets. This report illustrates the model's scope by presenting several scenarios and its usefulness by integrating it into several product line practice patterns. The report ends with a description of future work aimed at making the model usable by product line practitioners.

PDF [768 KB]

Authors

Paul C. Clements

John McGregor

Sholom G. Cohen

This report is related to the following area(s) of work:

Software Product Lines

Technical Report
CMU/SEI-2005-TR-003
February 2005

Cite This Report

SEI:

Clements, Paul; McGregor, John; & Cohen, Sholom. The Structured Intuitive Model for Product Line Economics (SIMPLE) (CMU/SEI-2005-TR-003). Software Engineering Institute, Carnegie Mellon University, 2005. http://www.sei.cmu.edu/library/abstracts/reports/05tr003.cfm

IEEE:

P. Clements, J. McGregor, and S. Cohen, "The Structured Intuitive Model for Product Line Economics (SIMPLE)," Software Engineering Institute, Carnegie Mellon University, Pittsburgh, Pennsylvania, Technical Report CMU/SEI-2005-TR-003, 2005. http://www.sei.cmu.edu/library/abstracts/reports/05tr003.cfm

APA:

Clements, P., McGregor, J., & Cohen, S. (2005). The Structured Intuitive Model for Product Line Economics (SIMPLE) (CMU/SEI-2005-TR-003). Retrieved May 21, 2013, from the Software Engineering Institute, Carnegie Mellon University website: http://www.sei.cmu.edu/library/abstracts/reports/05tr003.cfm

CHI:

Clements, Paul, John McGregor, and Sholom Cohen. The Structured Intuitive Model for Product Line Economics (SIMPLE) (CMU/SEI-2005-TR-003). Pittsburgh, PA: Software Engineering Institute, Carnegie Mellon University, 2005. http://www.sei.cmu.edu/library/abstracts/reports/05tr003.cfm

MLA:

Clements, P., McGregor, J., & Cohen, S. 2005. The Structured Intuitive Model for Product Line Economics (SIMPLE) (Technical Report CMU/SEI-2005-TR-003). Pittsburgh: Software Engineering Institute, Carnegie Mellon University. http://www.sei.cmu.edu/library/abstracts/reports/05tr003.cfm

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