Developing a Communication Strategy for a Research Institute

SEI Report
This white paper presents a communication strategy that defines products and internal processes for optimizing communication with the SEI's most important stakeholders.
Publisher

Software Engineering Institute

Abstract

For an organization with a broad mission to improve the state of the practice in a domain, effective communication is essential. Our team developed a communication strategy for creating clear and consistent messages and for making the best use of resources for communication work. Our communication strategy defines products and internal processes for optimizing communication with our most important stakeholders, organizational decision makers in the software engineering community.

Cite This SEI Report

Humphreys, A., Pollak, B., & Petock, M. (2003, October 1). Developing a Communication Strategy for a Research Institute. Retrieved September 11, 2026, from https://www.sei.cmu.edu/library/developing-a-communication-strategy-for-a-research-institute/.

@techreport{humphreys_2003,
author={Humphreys, Anne and Pollak, Bill and Petock, Mike},
title={Developing a Communication Strategy for a Research Institute},
month={Oct},
year={2003},
institution={Software Engineering Institute, Carnegie Mellon University},
url={https://www.sei.cmu.edu/library/developing-a-communication-strategy-for-a-research-institute/},
note={Accessed: 2026-Sep-11}
}

Humphreys, Anne, Bill Pollak, and Mike Petock. "Developing a Communication Strategy for a Research Institute." Software Engineering Institute, Carnegie Mellon University. Software Engineering Institute, October 1, 2003. https://www.sei.cmu.edu/library/developing-a-communication-strategy-for-a-research-institute/.

A. Humphreys, B. Pollak, and M. Petock, "Developing a Communication Strategy for a Research Institute," Software Engineering Institute, Carnegie Mellon University. Software Engineering Institute, 1-Oct-2003 [Online]. Available: https://www.sei.cmu.edu/library/developing-a-communication-strategy-for-a-research-institute/. [Accessed: 11-Sep-2026].

Humphreys, Anne, Bill Pollak, and Mike Petock. "Developing a Communication Strategy for a Research Institute." Software Engineering Institute, Carnegie Mellon University, Software Engineering Institute, 1 Oct. 2003. https://www.sei.cmu.edu/library/developing-a-communication-strategy-for-a-research-institute/. Accessed 11 Sep. 2026.

Humphreys, Anne; Pollak, Bill; & Petock, Mike. Developing a Communication Strategy for a Research Institute. Software Engineering Institute. 2003. https://www.sei.cmu.edu/library/developing-a-communication-strategy-for-a-research-institute/